Rubric – ELA Grade 9=-12 The Science of Branding: Why we buy Research Paper

Scoring Scale 1 2 3 4
Reading Comprehension Struggles to understand the topic and main ideas. Shows some understanding of the topic and main ideas. Demonstrates good understanding of the topic and main ideas. Shows excellent understanding of the topic and main ideas.
Thesis Thesis is unclear or missing. Thesis is somewhat clear. Thesis is clear and focused. Thesis is clear, focused, and engaging.
Organization Writing lacks logical order and structure. Attempts to organize ideas but may be confusing. Organizes ideas in a clear sequence. Effectively organizes ideas with a strong structure.
Evidence Analysis Does not provide relevant evidence or analysis. Provides some relevant evidence but lacks analysis. Includes relevant evidence with basic analysis. Provides strong evidence with detailed analysis.
Citations and Sources Does not cite sources or includes inaccurate citations. Attempts to cite sources but may have some inaccuracies. Includes proper citations for sources used. Includes accurate citations and a variety of reliable sources.
Writing Conventions and Craft Many errors in grammar, punctuation, and spelling. Some errors in grammar, punctuation, and spelling. Few errors in grammar, punctuation, and spelling. Almost no errors in grammar, punctuation, and spelling.
MLA Format Used properly and consistently throughout the paper. Used properly and somewhat consistently throughout the paper. Many of the aspects of the MLA format are used improperly, and the use of the MLA format is inconsistent. The essay is not written in MLA format.
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