Rubric – ELA Grade 9 The Science of Branding: Why we buy Research Paper

Criteria 1 2 3 4
Reading Comprehension Difficulty understanding main ideas and details Some difficulty understanding main ideas and details Clear understanding of main ideas and details Thorough understanding of main ideas and details
Thesis Unclear or missing thesis statement Weak thesis statement Clear thesis statement Strong, focused thesis statement
Organization Disorganized and hard to follow Somewhat organized Well-organized Highly organized and easy to follow
Evidence Lack of relevant or sufficient evidence Some relevant evidence Strong use of relevant evidence Extensive and compelling evidence
Analysis Little to no analysis of evidence Basic analysis of evidence Clear analysis of evidence In-depth and insightful analysis of evidence
Citations and Sources Missing or incorrect citations Some citations, but not consistently formatted Correctly formatted citations Correctly formatted citations with a variety of reliable sources
Writing Conventions and Craft Poor grammar, spelling, and punctuation Some errors in grammar, spelling, and punctuation Mostly correct grammar, spelling, and punctuation Excellent grammar, spelling, and punctuation
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