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| Criteria | A | B | C | D | E |
|---|---|---|---|---|---|
| Use patterns and conventions of a persuasive genre to achieve particular purposes in a specific context | Consistently and effectively uses persuasive genre conventions to achieve specific purposes in a clear and engaging manner. | Uses persuasive genre conventions to achieve specific purposes with mostly clarity and engagement. | Attempts to use persuasive genre conventions to achieve specific purposes but with some inconsistencies. | Uses persuasive genre conventions with limited effectiveness in achieving specific purposes. | Does not effectively use persuasive genre conventions to achieve specific purposes. |
| Establish and maintain the role of the speaker/signer/designer and relationship with an identified public audience | Demonstrates a strong and engaging presence as the speaker/designer with a clear and effective connection to the audience. | Establishes and maintains the role of the speaker/designer with a connection to the audience, though some areas may lack clarity. | Attempts to establish and maintain the role of the speaker/designer and connection to the audience, but with inconsistencies. | Struggles to establish and maintain the role of the speaker/designer and connection to the audience. | Fails to establish and maintain the role of the speaker/designer and connection to the audience. |
| Use of aesthetic features and stylistic devices to achieve persuasive purposes | Effectively employs a variety of aesthetic features and stylistic devices to enhance persuasive impact and engagement. | Uses aesthetic features and stylistic devices to enhance persuasive impact and engagement, though some may lack depth. | Attempts to use aesthetic features and stylistic devices, but with limited impact on persuasive purposes. | Uses minimal aesthetic features and stylistic devices with little impact on persuasive purposes. | Does not effectively use aesthetic features and stylistic devices to achieve persuasive purposes. |
| Make language choices for particular purposes and contexts | Demonstrates sophisticated and appropriate language choices that effectively enhance the persuasive message for the specific context. | Makes mostly appropriate language choices that enhance the persuasive message for the specific context. | Makes some language choices that attempt to enhance the persuasive message for the specific context, but with inconsistencies. | Uses language choices that have limited impact on enhancing the persuasive message for the specific context. | Does not make effective language choices for enhancing the persuasive message for the specific context. |
| Use grammar and language structures for particular purposes | Demonstrates mastery of grammar and language structures to effectively convey persuasive ideas with precision and clarity. | Uses grammar and language structures to convey persuasive ideas with mostly precision and clarity. | Attempts to use grammar and language structures to convey persuasive ideas, but with some errors impacting clarity. | Uses grammar and language structures with limited effectiveness in conveying persuasive ideas. | Struggles to use grammar and language structures to convey persuasive ideas clearly. |
| Use spoken/signed and non-verbal features to achieve particular purposes | Effectively utilizes spoken/signed and non-verbal features to enhance persuasive impact and engage the audience. | Uses spoken/signed and non-verbal features to enhance persuasive impact and engage the audience, though some areas may lack depth. | Attempts to use spoken/signed and non-verbal features, but with limited impact on persuasive purposes. | Uses minimal spoken/signed and non-verbal features with little impact on persuasive purposes. | Does not effectively use spoken/signed and non-verbal features to achieve persuasive purposes. |
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