Tag: cute aggression

Video Lessons

Why Do You Want To Squeeze Cute Things

The phenomenon of “cute aggression,” where people feel conflicting urges to cuddle and squeeze cute animals, is surprisingly common and affects about half of all adults. Cuteness is associated with features such as plump cheeks, large eyes, and short limbs, which stimulate brain regions associated with emotion and reward. It is hypothesized that cuteness triggers nurturing instincts and that cute aggression may be a result of emotional overload rather than an actual intention to harm.