Science & Technology
Why humans are so bad at thinking about climate change
The article discusses the need for a new approach to addressing climate change, as the current doom-and-gloom messaging is not effectively engaging people. The author suggests learning from past successes, such as the ozone layer crisis, and making the invisible problem of greenhouse gases more visible. The article also highlights the power of social competition and behavioral nudges in encouraging energy conservation. Overall, the author emphasizes the importance of embracing what makes us human and moving from apathy to action in tackling climate change.
