Have you ever wondered if there’s a world where the United States is known as the “United States of the Pickle Dealer”? It sounds funny, but there’s a bit of truth to this idea. Amerigo Vespucci, an Italian explorer, was once called the “pickle dealer” by Ralph Waldo Emerson. This nickname might have been a joke, but it highlights an interesting part of Vespucci’s life.
Before Vespucci explored the New World, he worked as a ship chandler, selling supplies to sailors. These supplies included pickled foods like meat, fish, and vegetables. Pickling was important because it preserved food for long journeys across the ocean. Without pickles, sailors had to rely on dried foods, which weren’t always nutritious enough. Vespucci even supplied pickles for Christopher Columbus’s voyages, helping prevent scurvy, a disease caused by a lack of vitamin C.
Pickles have been enjoyed for thousands of years, from ancient Mesopotamia to modern-day New York delis. But what exactly is a pickle? The verb “to pickle” means to preserve food in a solution, usually vinegar or brine. Vinegar is made of water and acetic acid, which prevents bacteria from spoiling the food. Brine, a salty water solution, also preserves food through a process called fermentation, where bacteria produce lactic acid to keep the food safe and tasty.
Pickles have been popular throughout history. Ancient Mesopotamians and Egyptians enjoyed pickled foods, and pickles were essential in Europe during the medieval era. Cucumbers, now the most common pickling vegetable in the U.S., traveled from Persia to Europe over time. Famous figures like Queen Elizabeth I and William Shakespeare were fans of pickles, and the phrase “in a pickle” comes from Shakespeare’s play “The Tempest.”
Scottish doctor James Lynn noted that pickles could help prevent scurvy, especially among sailors. Captain James Cook promoted sauerkraut, a type of pickled cabbage, to keep his crew healthy. Pickles often include spices like garlic, mustard seeds, and dill, which add flavor and have antimicrobial properties.
In the 19th and 20th centuries, many Ashkenazi Jews brought their pickle-making traditions to New York. They made kosher pickles with cucumbers, garlic, dill, and spices. These pickles became popular in delis and are still enjoyed today. American companies like Heinz and Vlasic also embraced pickles, with creative marketing campaigns that made them even more popular.
Pickles aren’t just about cucumbers. In Korea, kimchi is a popular pickled dish made with cabbage, garlic, ginger, and chili peppers. Sauerkraut, a European staple, is another type of pickled cabbage. Pickled eggs and pickled herring are also enjoyed in different parts of the world, each with its own unique history and flavor.
Pickles have a fascinating history and continue to be a beloved food around the world. Whether you’re enjoying a classic dill pickle with your sandwich or trying kimchi for the first time, there’s a lot to appreciate about these tangy treats!
Try your hand at pickling! Gather some cucumbers, vinegar, salt, and spices. Follow a simple pickling recipe to create your own pickles. Observe the changes over a week and discuss how pickling preserves food. What do you notice about the taste and texture?
Create a timeline of the history of pickles, starting from ancient Mesopotamia to modern times. Include key events and figures like Amerigo Vespucci and Captain James Cook. Use drawings or digital tools to make your timeline visually engaging.
Organize a tasting session with different types of pickles from around the world, such as kimchi, sauerkraut, and kosher dill pickles. Discuss the flavors and ingredients. Which one is your favorite and why? How do these pickles reflect their cultural origins?
Explore the science behind pickling by researching the fermentation process. Conduct a simple experiment to observe how bacteria help in fermentation. What role does lactic acid play in preserving food? Present your findings to the class.
Imagine you are launching a new pickle brand. Design a creative marketing campaign, including a catchy slogan, logo, and advertisement. Consider how companies like Heinz and Vlasic made pickles popular. Share your campaign with the class.
Sure! Here’s a sanitized version of the transcript:
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Is there an alternate timeline where my home country is known as the United States of the Pickle Dealer? It seems unlikely, but there is an element of truth to this half-sour hypothetical. Amerigo Vespucci did not discover the Americas, contrary to what the mapmakers who named the continents believed. However, his given name did end up lending itself to the so-called New World. Ralph Waldo Emerson once referred to Vespucci as the “pickle dealer” at Seville, a derisive label that may have stretched the truth a bit but pointed towards a very real part of the itinerant Italian’s biography.
Before traveling to the New World himself, Vespucci worked as a ship chandler, someone who sold supplies to seafaring merchants and explorers. These supplies included foods like meat, fish, and vegetables that had been pickled, which meant they would stay preserved beneath the ship’s deck for months. Without pickling, expeditions had to rely on dried foods and ingredients with naturally long shelf lives for sustenance. Much of the time, this limited diet was not enough to provide crew members the nutrition they needed for the journey ahead. This made pickle sellers like Vespucci indispensable during the Golden Age of Exploration. Vespucci even supplied Christopher Columbus’s later voyages across the Atlantic with his briny goods. So while he wasn’t the world’s most important explorer, Vespucci’s pickles may have changed history by preventing untold bouts of scurvy.
Pickles weren’t just enjoyed by 15th-century sailors. From ancient Mesopotamia to New York deli counters, they played a vital role in the global culinary scene. But where do pickles come from, and how did the cucumber become the standard pickling vegetable here in the States? And what exactly is a pickle anyway? Sorry, I just kind of tired myself out asking questions that I’m going to answer later in the video. So you know what? Let’s just get started.
Hi, I’m Justin Dodd. Welcome to Food History. The verb “to pickle” means to preserve something in a solution. That solution is often vinegar, which is, at its most basic, made of water and acetic acid. Most bacteria cannot flourish in highly acidic environments, so submerging a perishable food in vinegar helps create a sort of natural force field against the microbes that cause spoilage. Another common pickling solution is brine, a salty water. The brining method also relies on acids’ preserving properties, but the acid isn’t added by the pickle maker; it’s introduced by bacteria via a process called fermentation.
I’ve covered fermentation in our episodes on chocolate, beer, ramen, and ketchup. Look, it’s kind of a big deal. In the case of pickles, lactobacillus bacteria consume carbohydrates and excrete lactic acid. So if you leave a jar of vegetables in salt water, those bacteria will eventually turn the briny solution into an acidic one. Vegetables soaked in microbe excrement may sound unappetizing, but these bacteria and the acid they produce are perfectly safe to eat; they’re even beneficial. Lactic acid protects pickles from other harmful organisms, while lactobacillus bacteria can boost the health of your gut’s microbiome.
Pickles of all kinds were a hit with the ancient world. It’s thought that the ancient Mesopotamians were the first to enjoy some pickled dishes, and the ancient Egyptians ate fish preserved with brine. Columella proclaimed that the use of vinegar and hard brine is very necessary for making preserves. But when did cucumbers enter the briny equation? While loads of websites and books talk about ancient Mediterranean peoples enjoying pickled cucumbers, according to a 2012 paper in the Annals of Botany, it’s actually unclear when cucumbers arrived in the Mediterranean region. There are definitely early accounts that use words that people have translated as “cucumber,” but the texts in question are describing something more akin to snake melons.
The evidence suggests it’s not until the medieval era that Europeans were able to enjoy a cucumber pickle with their sandwich, as cucumbers made their way to the West via two independent paths: overland from Persia into Eastern and Northern Europe before the Islamic conquest, and a later diffusion into Western and Southern Europe, which the paper’s authors peg to a primarily maritime route from Persia or the Indian subcontinent into Andalusia in the southern part of present-day Spain.
As the centuries progressed, pickles continued to win famous fans. Queen Elizabeth I reportedly enjoyed them, and William Shakespeare liked them enough to reference them numerous times in his work. He even helped build a new idiom around the word when he had the character King Alonso in “The Tempest” ask the court jester Trinculo, “How camest thou in this pickle?” Merriam-Webster speculates that the bard may have been playing off a Dutch expression that translates to something like “in a pickle.” In any case, being “in a pickle” is now widely understood to describe any difficult situation.
Scottish Dr. James Lynn discussed how pickles could fight scurvy, noting how Dutch sailors were much less liable to scurvy than the English, owing to this pickled vegetable carried out to sea. The pickled vegetable in question was cabbage, and Captain James Cook was such a proponent of what he called sauerkraut that he gave his officers as much as they wanted, knowing that the crew would eat it as soon as they saw the officers liked it. Captain James Cook: pioneer in influencer marketing.
But not everyone was a fan. John Harvey Kellogg, who, as we’ve previously discussed, was deeply concerned about eating food with any known flavor, felt pickles were one of the stimulating foods that needed to be avoided. For most of pickling history, people have added spices and aromatics to their pickle brines. Ingredients like garlic, mustard seeds, cinnamon, and cloves all add flavor to pickles, but that’s not the only purpose they serve. These spices all have antimicrobial properties, which could partially explain why they were added to pickle recipes in the first place.
Dill, perhaps the ingredient most closely associated with pickles today, is also antimicrobial. The herb has been found in ancient Egyptian tombs, but it was hugely popular in ancient Rome, where it spread alongside the empire itself. Eventually, it found its way into Eastern European cuisine and into pickling solutions. Pickles were already an important part of the Eastern European diet; they provided a refreshing and nutritious contrast to the heavy, often bland foods that were available in the colder months. It was customary for families to pickle barrels full of vegetables in the fall so they would have enough to last them through the winter.
Dill became a common ingredient in pickle brines when large numbers of Ashkenazi Jews immigrated from Eastern Europe to New York in the 19th and 20th centuries. They brought their pickle-making traditions with them. A classic kosher pickle is made with cucumbers fermented in a salt brine and flavored with garlic, dill, and spices. There are two main types of kosher pickles: crisp, bright green half-sour pickles and the duller green full sours. The only difference between the two varieties is that half-sours have a shorter fermentation time.
Kosher pickles, by the way, aren’t necessarily kosher. Early kosher pickles may have been made in accordance with Jewish law, but today the word is used to describe any pickles made in the traditional New York style. Initially, Jewish pickle makers sold their products out of pushcarts to their immigrant neighbors. When Jewish-owned delis began popping up around New York City, pickles were a natural addition to plates of fatty lunch meat. Today, no matter where in the country you are, dill pickles and sandwiches are a common pairing.
As pickles became more popular, American food companies hopped on the pickle wagon. Heinz started selling them in the 1800s, and at the 1893 World’s Fair, H.J. Heinz lured visitors to his out-of-the-way booth by giving away free pickle pins. The promotion was so successful that the company featured a pickle in its logo for more than a century. Some people prefer bread and butter pickles; they’re made by adding something sweet to the pickling brine, like brown sugar or sugar syrup, and they generally omit the garlic that gives kosher pickles their distinctive flavor.
But where does the name “bread and butter” come from? Last time I checked, there’s no bread or butter in the jar. It turns out it’s a bit hard to pin down the origin of the unusual pickle name. Some say it’s a holdover from the Great Depression when families would eat simple sandwiches of bread, butter, and pickles. People may have done that, but if you’re looking for a written record, it seems that one of the first known uses of the term came when Omar and Cora Fanning registered to trademark the logo of their product, Fanning’s Bread and Butter Pickles, back in 1923.
GFA Brands, which at one point owned the company that came to be known as Miss Fanning’s, suggested that the bread and butter label came from a bartering system the Fannings once used. In this version of the story, the Fannings traded their delicious pickled cucumbers for groceries, including bread and butter. Heinz was the business to beat in the pickle industry until the 1970s. That’s when Vlasic launched an ad campaign featuring a cartoon stork who delivered pickles instead of babies.
This briny bait-and-switch would have been horrifying in the hands of a young David Cronenberg, but as an advertising approach, it somehow worked, playing on the belief that women crave pickles when they’re pregnant. At one point, Vlasic even adopted the slogan “the pickle pregnant women crave,” and that’s only the tip of the strange spear of this pickled marketing story. A 1973 newspaper reports an ad of a husband telling his wife, “Sweetie, it’s time for your four o’clock pickle.” That’s going to be a big no comment from me. Even the stork angle was part of a bizarre extended Vlasic universe mythology, wherein life had been good for storks during the baby boom in the United States, but once the boom ended, the stork had to find a new job and wound up delivering Vlasic pickles. The ’70s were just an overall wild moment in time.
I’ve spent a lot of this episode talking about pickled cucumbers, but I can’t wrap things up without mentioning a few more notable pickles from around the world. In Korea, the pickle of choice is kimchi. Like pickles, the word kimchi describes both a process and food. Kimchi vegetables are traditionally salted, covered in a mixture of garlic, ginger, chili peppers, and fish sauce, and pickled in lactic acid via fermentation. Traditionally, kimchi is made with cabbage, but any number of vegetables, including carrots, cucumbers, and radishes, can all be kimchi. The food is an integral part of Korean cuisine and can be served with almost any meal. Some families even own dedicated kimchi fridges for storing their mixtures in the ideal environment for fermentation.
But kimchi isn’t the only fermented cabbage out there. Sauerkraut is a staple of many European cuisines; it’s cabbage that’s been preserved through lacto-fermentation. But unlike kimchi, it doesn’t contain any seafood or bold spices. The name means “sour cabbage” in German, but the condiment might not have originated in Europe at all. Food historian Joyce Turmeric suggests it originated in China, and according to legend, laborers building the Great Wall first made it by pickling shredded cabbage and rice wine.
A jar of pickled eggs used to be a common sight in English pubs and American dive bars. Preserved eggs and booze may seem like an odd pairing, but it actually makes perfect sense from a nutritional standpoint. Eggs are high in cysteine, an amino acid that your body uses to help keep your liver happy. That means bar patrons might have reached for a pickled egg to go with their ale for the same reason you crave a bacon, egg, and cheese sandwich when you’re hungover.
Another common non-vegetable pickle is pickled herring. In Poland and parts of Scandinavia, eating the preserved fish at the stroke of midnight on New Year’s is thought to boost your good fortune in the year ahead. With the success all things pickled have had around the world, I can buy it.
Our next episode is about the origins of various culinary terms. If you know a cool story behind some jargon from the world of cooking and eating, drop it in the comments below for a chance to be featured in that video. Until then, this is Pickle Justin signing off.
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Let me know if you need any further modifications!
Pickles – Pickles are cucumbers that have been preserved in vinegar or brine. – In ancient times, pickles were a popular food because they could be stored for long periods without spoiling.
History – History is the study of past events, particularly in human affairs. – Learning about the history of ancient civilizations helps us understand how modern societies developed.
Exploration – Exploration is the act of traveling in or through an unfamiliar area to learn about it. – The Age of Exploration led to the discovery of new lands and sea routes by European explorers.
Preservation – Preservation is the process of maintaining something in its original or existing state. – The preservation of historical documents is crucial for future generations to learn about the past.
Fermentation – Fermentation is a chemical process by which molecules such as glucose are broken down anaerobically. – Fermentation was used by ancient cultures to produce bread, beer, and wine.
Health – Health refers to the state of being free from illness or injury. – In the past, sailors’ health was often at risk due to a lack of fresh fruits and vegetables on long voyages.
Cucumbers – Cucumbers are a type of vegetable that is often used in salads and pickling. – Cucumbers were cultivated in ancient India and later spread to other parts of the world.
Vinegar – Vinegar is a sour liquid made by fermenting alcohol, used in cooking and preservation. – Vinegar was used by ancient civilizations not only for cooking but also for medicinal purposes.
Scurvy – Scurvy is a disease caused by a deficiency of vitamin C, characterized by swollen gums and weakness. – During long sea voyages, sailors often suffered from scurvy due to a lack of fresh produce.
Spices – Spices are aromatic substances used to flavor food, often derived from plants. – The search for spices was a major motivation for European exploration during the 15th and 16th centuries.