What happens when nature goes viral

Horseshoe Bend, a once-hidden gem near the Arizona-Utah border, has experienced a surge in popularity due to geotagged pictures on social media platforms. However, the increased number of visitors has strained the infrastructure, damaged the natural landscape, and raised safety concerns. Efforts are being made to protect the environment and ensure visitor safety, but there is also a growing movement against geotagging in the nature photography scene.

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The Transformation of Horseshoe Bend

Horseshoe Bend, a stunning U-turn in the Colorado River near the Arizona-Utah border, has undergone a significant transformation over the years. In the early 90s, this spot was a hidden gem, accessible only by an unmarked dirt trail off the side of the highway. Locals described it as “nearly empty” and a place that “hardly anybody knew about”. However, its popularity has grown exponentially over the years, with visitor numbers rising from a few thousand annually to approximately 1.5 million. This change did not occur due to any significant marketing push, but rather because of geotagged pictures on social media platforms.

Impact of Social Media on Natural Landscapes

The digital popularity of Horseshoe Bend and other public lands like it is physically changing the landscape. The explosion of social media has been overwhelming, with the rate of Google searches for Horseshoe Bend skyrocketing. Other previously hidden spots that have become internet famous include Devil’s Bathtub in Virginia, Kanarraville Falls in Utah, and Vance Creek Bridge in Washington. Instagram, in particular, has made it easy for outdoor photographers to geotag their photos, thereby revealing these hidden gems to a wider audience.

The Strain on Infrastructure

As America’s National Parks became more popular, these hidden spots started experiencing National Park-level crowds without having National Park-level infrastructure. Federally protected areas require extensive planning and work to keep people and the environment safe. Without this infrastructure, the natural landscape can be damaged, and people following geotagging trends are at risk of injury or death. For instance, at Conundrum Hot Springs in Colorado, visitors disturbed wildlife, cut down trees for firewood, and left behind an overwhelming amount of human waste. Similarly, at Kaaterskill Falls in New York, at least four people have died while taking or posing for pictures.

Efforts to Protect the Environment and Ensure Safety

In response to these challenges, trail designers at Horseshoe Bend are working on creating over 400 parking spaces, a welcome center, bathrooms, a viewing deck with safety railings, and laser-equipped signs to count attendance. They are also building a new ADA-compliant trail, lined with limestone to protect the surrounding environment and reinforced with magnesium chloride to keep gravel in place. The aim is to create as natural an environment as possible while ensuring visitor safety.

The Impact on Local Communities

Places like Kanarraville Falls in Utah are also concerned about the safety of their residents. The town’s water comes from a spring near the falls, which is piped to tanks near the canyon entrance. However, the influx of visitors has disturbed the water source and left debris behind. The rapid sharing of geotagged photos has led to an increase in visitors, causing damage to the canyon floor, the trail, and the water source.

The Movement Against Geotagging

There is now a growing movement in the nature photography scene against geotagging. In 1999, an organization called Leave No Trace came up with a set of guidelines for people to use while they’re in the outdoors. These guidelines include not leaving trash behind, not interfering with wildlife, and leaving everything as it was when you saw it. In 2018, they announced that they’re encouraging people not to geotag photos while they’re in nature. With modern technology amplifying our urges to explore, it’s even more urgent that we treat natural wonders with respect and care before it’s too late.

Discussion Questions

  1. How has the popularity of Horseshoe Bend changed over the years?
  2. What role has social media played in exposing hidden natural landscapes?
  3. What are the potential negative impacts of increased visitor numbers on natural landscapes?
  4. How are trail designers at Horseshoe Bend working to protect the environment and ensure visitor safety?
  5. What concerns do local communities have about the influx of visitors to popular natural sites?
  6. What is the movement against geotagging and why is it gaining traction?
  7. How has the organization Leave No Trace addressed the issue of geotagging?
  8. How can technology and responsible behavior help preserve natural wonders for future generations?

Lesson Vocabulary

transformationa complete or major change in someone’s or something’s appearance, form, etc. – The renovation of the old building was a remarkable transformation.

horseshoe benda U-shaped bend in a river resembling a horseshoe, typically formed by erosion. – The Colorado River created a beautiful horseshoe bend in Arizona.

colorado rivera major river in the southwestern United States and northwestern Mexico, originating in the Rocky Mountains and flowing into the Gulf of California. – Rafting on the Colorado River was an exhilarating experience.

arizona-utah borderthe boundary line separating the states of Arizona and Utah. – Hiking to the top of the canyon provided breathtaking views of the Arizona-Utah border.

hidden gema place or thing that is outstanding, yet not widely known or recognized. – The small beach town was a hidden gem, known only to the locals.

dirt traila path or route made of compacted soil or gravel. – We walked along the dirt trail, enjoying the tranquility of the forest.

popularitythe state or condition of being liked, admired, or supported by many people. – The band’s popularity grew rapidly after their hit song was released.

visitor numbersthe count or quantity of people who visit a place or event. – The national park saw a significant increase in visitor numbers during the summer.

social mediawebsites or applications that allow users to create and share content, or to participate in social networking. – She spends hours on social media, scrolling through pictures and posts.

geotagged picturesphotographs that are tagged with geographical information, such as the location where they were taken. – He posted geotagged pictures of his travels on Instagram.

impactthe effect or influence that something has on someone or something. – The invention of the internet had a significant impact on communication.

natural landscapesthe features and characteristics of a physical environment that are not created or significantly altered by human intervention. – The national park is known for its stunning natural landscapes.

hidden spotssecret or lesser-known locations that are not commonly visited or discovered. – The locals shared their favorite hidden spots with us.

outdoor photographersindividuals who specialize in capturing images of natural environments and outdoor activities. – The magazine featured the work of talented outdoor photographers.

strainpressure or tension resulting from a demanding or difficult situation. – The long hours at work put a strain on her relationships.

infrastructurethe basic physical and organizational structures and facilities needed for the operation of a society or enterprise. – The city’s infrastructure was upgraded to accommodate the growing population.

national parksprotected areas of natural beauty or historical significance, typically designated and managed by the government. – We went camping in several national parks during our road trip.

planningthe process of making a detailed arrangement or schedule for achieving a particular goal. – She spent hours planning the itinerary for their vacation.

environmentthe surroundings or conditions in which a person, animal, or plant lives or operates. – It is important to protect the environment by reducing pollution and conserving resources.

safetythe state of being protected from harm, injury, danger, or risk. – Safety precautions should always be taken when engaging in outdoor activities.

challengesdifficulties or obstacles that arise during the pursuit of a goal or the completion of a task. – Overcoming challenges can lead to personal growth and development.

trail designersprofessionals who plan and create trails, taking into consideration factors such as accessibility, aesthetics, and environmental impact. – The trail designers crafted a route that showcased the natural beauty of the area.

water sourcea place from which water is obtained or supplied. – The natural spring served as a reliable water source for the hikers.

debrisscattered pieces of waste or remains, often resulting from the destruction or breakage of something. – The storm left behind a trail of debris.

geotaggingthe process of adding geographical metadata, such as coordinates, to digital media, such as photographs or videos. – Geotagging allows you to pinpoint the exact location where a photo was taken.

nature photographythe art or practice of capturing images of natural environments and wildlife. – His nature photography was celebrated for its stunning composition and vibrant colors.

Leave No Tracea set of principles and guidelines that promote responsible outdoor recreation and the preservation of natural spaces. – The hikers followed the Leave No Trace principles, carrying out all their trash and leaving the area undisturbed.

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